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Is Black Friday a scam? How to tell if the deal is real

AuctionMate Team
Published 6 October 2026 Article

Is Black Friday a scam? How to tell if the deal is real

Seeing a TV with a big "-50%" banner, a crossed-out price, and the label "lowest price in 30 days" is tempting. But the percentage and the "lowest price" claim don't tell you whether today's price is truly the lowest or if it's just a return to the old price after an earlier increase.

Is Black Friday a scam? Sometimes yes, sometimes no. It depends on whether the promotion is real or just a return to the old price. This article shows you how to check: price history chart, a quick checklist, and price tracking to make smart shopping decisions during Black Friday!

Is Black Friday really worth it in Poland?

Sometimes it is, depending on whether the promotion is a real discount or just a return to the old price.

In Poland, Black Friday is often not just one day of promotions, but a Black Week campaign that lasts longer. More time for deals and more time to spot a manipulated discount. Cyber Monday is usually the same test, not the date that matters — it's the price history of the product you're interested in.

There's no straightforward answer to "Which offers are worth taking seriously and which are not" without AuctionMate. The smart answer is: install the extension, open the chart, and compare.

Where do Black Friday deals come from?

The scheme is simple and well-known:

  1. The product has been priced at a base price (e.g., 2,499 PLN) for a long time.
  2. Before the campaign (more than 30 days before the planned promotion), the price increases (e.g., 3,499 PLN).
  3. During Black Friday, it returns to around the old amount — with the "-30%" label and "lowest price in 30 days - 3,499 PLN".

For a user who hasn't been tracking prices, it looks like a great deal. For a wallet, it might be zero profit or even more expensive than a month ago.

AuctionMate solves this problem. With access to the 60-day price chart, you won't be fooled by this trick anymore!

Black Friday vs Black Week — what does it change for the shopper?

For the shopper, the price difference is smaller than the headlines suggest.

  • One day = louder banner, more impulse purchases.
  • Week / several weeks = more deals to compare, more thoughtful purchases, less pressure.

A longer promotional period doesn't necessarily mean it's cheaper. It means more time to return to the chart and check price fluctuations before you click "buy now".

How to check a Black Friday promotion in 60 seconds

  1. Install AuctionMate in your browser.
  2. Open the product / listing card with the Black Friday banner
  3. On the page, you'll see the price history chart.
  4. Compare today's price with the dip from the last few weeks and the store's communication
  5. If the price hasn't dropped — enable price observation and wait for a change in the Alerts panel (notification appears at every price change).

How to read the chart on a daily basis: Don't buy blindly.

Black Friday price chart - AuctionMate
Black Friday price chart — AuctionMate

Is Black Friday really cheaper?

There's no single answer — and that's why "-40% deals" are often misleading.

On one offer, such a promotion may be a real discount compared to the last few weeks. On another, the same banner is a return to the price before the increase. How much cheaper can only be said after comparing today's price with the price history of that specific product — not just by reading tempting alerts.

That's why with AuctionMate, first check the chart, then decide.

Price observation before and during the sale

The worst time to open an offer is often Friday at 10:00 AM — then you can only make a decision under the pressure of overwhelming banners announcing promotions.

A smarter order:

  1. In November (or earlier), open a few offers you're seriously considering.
  2. Check the chart.
  3. Enable price observation — Alerts will show every price change.
  4. When a signal appears or on promotion day "Black Friday" — return, compare with history, and only then buy or skip.

Summary: when to buy and when to skip

Quick checklist before the cart during the BF season:

  1. Don't trust banners — compare the promotion price with the chart.
  2. Black Week / Cyber Monday = same scheme, don't rush into promotions, think about the purchase.
  3. Price hasn't dropped? → enable price observation and wait for a change in the Alerts panel (notification appears at every price change).
  4. Price is lower than in the last few weeks? → buy! It's a real deal.

Install AuctionMate and check price history before you believe in the "Black Friday deal".

Read also: Discount or manipulation? · Electronics store price history · Don't buy blindly.